By Joel Albrizio, President, Adlife Marketing & Communications
We are living in a time of change like no other. There are so many of us communicating in so many ways unimaginable just a few years ago. The good news about that is we better understand each others obstacles and on some levels we come to know one another in an easier more casual manner.
By Joel Albrizio, President, Adlife Marketing & Communications
"Adlife's Images of the Chicken That Is"
Retailers across America deal with theft as a form of shrink every day. For example, Walmart has stepped up efforts to close as many holes as possible to stop shoplifting and its drain on profitability.
By Joel Albrizio, President, Adlife Marketing & Communications
"Branding Your Business Is Our Goal Through Exclusive Images"
Every supermarket retailer has to determine their individual sweet spot in this hectic retail food environment.....so where do you fit in? When we review the marketplace we find the retailer successful defining the value proposition is most likely to succeed.
By Joel Albrizio, President, Adlife Marketing & Communications
"Kroger's Feeding America Program Helps With Over 200 Million Meals Every Year"
While as Americans we can boast about the many achievements in our lives today, one in seven Americans struggles with hunger.
By Joel Albrizio, President, Adlife Marketing & Communications
Why Do We Care If Price Chopper Sells....Is This Really Relevant?
When we look at food retail today Price Chopper is one of those mid size chains that comes to mind. Price Chopper origins date back to a family business, grown to a sustainable grocery retailer with national respect from its peers.
By Joel Albrizio, President, Adlife Marketing & Communications
"Do You Remember When C&S Was Just One Of Many Grocery Wholesalers"
There was a day not that many years ago when C&S was just one of hundreds of other grocery wholesalers across the county. It's true.....just a little over a generation ago "C&S was no big deal.....Except That Is For Lester Cohen"
By Joel Albrizio, President, Adlife Marketing & Communications
OK, So What Is Going On With.....PokeWho?
Lets begin by saying, obviously there must be something to a digital craze that takes this country by storm. Even the most pessimistic retailer believing the printed circular is here to stay while holding onto his printed ad with white knuckles must acknowledge something is up.
By Joel Albrizio, President, Adlife Marketing & Communications
"How Long Can Any Printer Survive...Read, Think, And You Be The Judge"
Let's take a look today at where retail circular advertising and its intended distribution to customers is heading. With so many retailers like A&P and Sports Authority closing, coupled with every major retail group and its move to digital advertising, the options and window of time to maintain a snail mailed distribution package are becoming limited.
By Joel Albrizio, President, Adlife Marketing & Communications
"Who Would Or Could Manage A Chain With Zero Identity"
Let's look into the Winn Dixie "brand" today. Winn Dixie, called anything from Winn & Lovett to Southeastern Grocers, and morphed by Bi-Lo, has made many moves in the last ten years. Some of the moves seem logical, while other moves seem like something out of "Ripley's Believe It Or Not"
"Who Is Winn Dixie?"