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Keep Your Fingers Off The Chicken - By Joel Albrizio

By Joel Albrizio, President, Adlife Marketing & Communications

"Adlife's Images of the Chicken That Is"

Retailers across America deal with theft as a form of shrink every day. For example, Walmart has stepped up efforts to close as many holes as possible to stop shoplifting and its drain on profitability. 

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Will They Chop The Chopper"...We Hope Not! - By Joel Albrizio

By Joel Albrizio, President, Adlife Marketing & Communications

Why Do We Care If Price Chopper Sells....Is This Really Relevant?

When we look at food retail today Price Chopper is one of those mid size chains that comes to mind. Price Chopper origins date back to a family business, grown to a sustainable grocery retailer with national respect from its peers.

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Supermarkets Digital Denial"...Who Needs Motivated Shoppers? - By Joel Albrizio

By Joel Albrizio, President, Adlife Marketing & Communications

OK, So What Is Going On With.....PokeWho?

Lets begin by saying, obviously there must be something to a digital craze that takes this country by storm. Even the most pessimistic retailer believing  the printed circular is here to stay while holding onto his printed ad with white knuckles must acknowledge something is up.

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No Printed Circular"....What Is Their Plan? - By Joel Albrizio

By Joel Albrizio, President, Adlife Marketing & Communications

"How Long Can Any Printer Survive...Read, Think, And You Be The Judge"

Let's take a look today at where retail circular advertising and its intended distribution to customers is heading. With so many retailers like A&P and Sports Authority closing, coupled with every major retail group and its move to digital advertising, the options and window of time to maintain a snail mailed distribution package are becoming limited. 

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