"41" Years Of What I Love To Do...Your Ads!
By Joel Albrizio
Welcome "2020" With All That Will Be!
As we move past the holidays and look toward all of the changes at retail that are likely to take place in 2020 I always enjoy looking back just a bit in time.
I am grateful after 41 years of marketing supermarkets of every shape and size. I have met so many interesting people from all walks of life who have found success in the supermarket industry.
We Are Proud To Be A Part Of So Many Of Your Marketing Strategies
Beginning in 1978 as a way to afford an education through today I have concentrated on supermarkets. How supermarkets become successful by lowering the barrier of entry for new sales while remaining aware of what might hamper that success.
Only consistent sustainable success will result in real supermarket progress.
We began as one of the first agencies in the nation to have a complete image library first in black and white only and then in color.
Today we have expanded heavily into video. We take the details of a recipe right to the potential customer and show them how easily it is to cook at home while directing them to build basket size.
Telling Your Story & Building Basket Size!
Our job has never been anything different than telling your retail story. Depicting what is important and what specifically differentiates your store from the competition. Once defining those differences we can work on the basket size and teach your customer there remains a great center store opportunity.
Often times as an owner of a business we overlook value added touches that make a difference to the consumer.
Our responsibility is not only to identify those important goods and services but to accurately describe that to an ever searching consumer base looking to purchase what might make a difference in their daily lives.
Thank-you for allowing me first as a sole proprietor, then with so many changes over the years as we grew and now as Bad-Adz Digital to be a part of your supermarket success.
From all of us at Bad-Adz Digital we would like to say a collective "Thank-you" We have worked with so many of you and will continue too. At Bad-Adz Digital, this is our privilege.
Thank you for following on LinkedIn and we wish you the most prosperous 2020 that is possible.
This will no doubt be an interesting year for any of the real "Foodies" out there who really enjoy food at retail and what it's all about.
Many have asked why I choose to write about what I see in the supermarket industry today and my ideas. At Bad-Adz Digital, PreparedFoodPhotos.com & Adlife we believe great ideas and the resulting branding will give new life and direction to any company. So for that reason we chose to open the discussion.
Yes, I understand I probably misspelled something or butchered the English language in a few places, the goal however was to open your minds to new ideas.
Joel Albrizio Bad-Adz Digital, Bad-AdzVideos.com PreparedFoodPhotos.com & Adlife
